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Kelly Jones
Under Armour, Inc.

Kelly Jones is currently serving as Senior Counsel, Marketing, Sports, & Entertainment at Under Armour in Baltimore, MD. At UA, Kelly supports the sports and brand marketing teams with all of their legal needs, including contract drafting, negotiation, and execution, legal compliance and counsel, risk management, strategic consulting, and policy creation and implementation. Kelly has been the lead attorney on some of Under Armour's largest sports marketing agreements, including endorsement, sponsorship, and licensing contracts with Power 5 colleges and universities, professional sports leagues, European soccer clubs, professional athletes and celebrities, and influencers. Prior to working at Under Armour, Kelly was in-house counsel at Octagon in its Talent and Properties Division for six years, and assisted with the negotiation and execution of marketing agreements for Octagon’s numerous athlete and celebrity clients.

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