Marilou McFarlane is a visionary startup leader and accomplished entrepreneur specializing in athlete and coach performance in the sports tech industry for 14+ years in a variety of C-suite and founding roles at Women in Sports Tech, Mustard, CoachNow (formerly Edufii), StatSports, SportsBoard and Vivo Girls Sports.
Marilou regularly advises, mentors and coaches founders on the fundamentals of startup success, including business modeling for revenue generation, growth-focused marketing, investor presentations, board communications and more. She is a frequent podcast and panel guest passionate about sports tech and the incredible array of opportunities in the exploding industry.
Addressing the needs of employers in sports tech, she founded the non-profit Women in Sports Tech (WiST) which offers business leaders programs that foster more diverse talent pipelines and cultures of inclusivity and students the opportunity for meaningful summer internship experiences. She has been honored by the Sports Business Journal's All-In Recognition for DEI impact that improves recruitment and retention in the sports tech ecosystem.